Minä Perhonen AW25/26

We’re excited to introduce a new collection from one of our most loved labels here at Scarlet Jones. As Minä Perhonen celebrates its 30th anniversary, the label embraces a reflective approach to its AW25/26 collection. This season is imbued with a sense of nostalgia, as Minä Perhonen looks back on three decades of craft and thoughtful design. In this collection nostalgia is combined with a sense of discovery, with traditional craftsmanship and the label’s signature design language informing a collection of timeless silhouettes.

Minä Perhonen’s playful world shines through in this collection, with incredibly intricate coats featuring layers of embroidery, geometric weaves and whimsical patterns. Dotted throughout are the label’s signature motifs, with butterfly hardware and delicate embroidery placed amongst soft prints and richly textured materials. Alongside these pieces are beautifully constructed wardrobe essentials such as the label’s signature denim and minimalistic dresses in relaxed silhouettes and comfortable fabrics - all subtly elevated by Minä Perhonen’s playful approach.