Preeti Verma founded Runaway Bicycle in 2014. Preeti wanted to put together a collection born out of a personal need to have access to clothes that felt comfortable before looking good.
Runaway Bicycle’s work today, essentially rests in linking the skills of traditional weavers and dyers spread all across India with those of the craftsmen working out of the studio. The collective skills they bring is an accumulation of knowledge passed down through many generations.
As a design philosophy, Runaway Bicycle believes the most comfortable clothes are worn by children and people employed in physical labour. The likes of peasants, painters, road workers, mechanics and very often the clothes our parents wore. This awareness bears out in a stubborn penchant for the lightness of the fabrics employed and a design aesthetic that values comfort over form.